Wednesday, January 20, 2010

The Dos & Don'ts of Writing Leads

While reading throughout chapter seven I've learned what can make or break a lead. I've also found that they'll not just benefit me in this class, but will be very useful to me for my future career plan in public relations. When writing a lead, it’s especially important to grasp the reader’s attention by being clear and concise with the main point of the story. By doing so you'll want to be as specific as possible while limiting the lead to no more than three typed lines. By having your leads be repetitive and/or including unnecessary detail will only leave your reader confused and difficult for them to identify the lead. Leads that are too wordy or poorly organized may even cause a lack of interest. The most interesting leads are usually the ones that are particularly unusual or unexpected and also use strong active and descriptive verbs. Although, when writing a lead, you’re going to want to be able to relate to your readers. By emphasizing the lead and relating the story to your reader’s causes them to be more concerned of the exact topic considering it impacts, and affects them specifically.

Rebecca Fore

1 comment:

  1. Grade: 9.5/10
    Mistake: This sentence is missing a word or two: "...including unnecessary detail will only have..."
    * Note: You wrote very long sentences in this blog post. To be a good reporter, you'll want to start writing shorter sentences and use long ones rarely. This makes your work easier to read.

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